Digital Marketing Officer

  • Job Title: Digital Marketing Officer
  • Salary: Competitive
  • Contract: Permanent

Job description for the role of

Digital Marketing Officer


Location:      This role will be based in our either our London, Bristol or Sheffield offices with occasional working from home. It would involve some travel to other two offices on occasions.

Hours:           35 hours per week

Contract:       Permanent

Salary:          £29,000 – £31,000 per annum (plus £3,500 per annum London Living Allowance for London based roles).


Power to Change is the small independent charitable trust that supports community businesses in England, endowed by the Big Lottery Community Fund. Our vision is better places through community business. We want to back people to build successful community businesses for the benefit of their local places.


An exciting opportunity has come up to join our Communications and Partnerships team as a Digital Marketing Officer. We are a busy and friendly team, on a mission to grow the community business movement in England. This is an ideal opportunity for a rising marketing professional to build on their experience and make their mark on a great cause.

You will be working closely with other like-minded passionate professionals in our organisation to build the profile of a movement that will change the face of the country.


Deadline for applications: 10am on Monday 25th March

Email a CV and covering letter to




We are an equal opportunities employer and welcome applications from all candidates irrespective of race, age, disability, gender, gender identity, sexual orientation, religion or belief, or marital or civil partnership status. We will assess all applications against the requirements for this post as detailed in the job description and person specification and ask for names and education history to be removed from applications.


We are Disability Confident Committed, we welcome and respond positively to applications from disabled people. We will meet individual needs throughout the recruitment process, including making any appropriate reasonable adjustments during the interview stage and to our workplace if selected into post to support colleagues with any form of disability. If you meet the minimum requirements for the role and would like a guaranteed interview please email, you do not need to share any details about your disability at this stage.


As a Mindful Employer we recognise that in the UK, people experiencing mental ill health continue to report stigma and discrimination. We are committed to creating a supportive and open culture, where colleagues are able to talk about mental health. We are also committed to ensuring that our employees feel safe in disclosing any mental health conditions and confident that they will be properly supported and offered reasonable adjustments when required.


If you have any questions about how Power to Change is an equal opportunities employer please contact our Diversity and Inclusion Coordinator, Edward on





Who we are and what we do

Power to Change is an independent trust, whose funding is used to strengthen community businesses across England. We received a £150 million endowment in 2015 from Big Lottery Fund. At a time when many parts of the UK face cuts, neglect and social problems, we are helping local people come together to take control, and make sure their local areas survive and stay vibrant.

No one understands a community better than the people who live there. In some areas, people are already coming together to solve problems for themselves, and we support them as they run businesses which help their whole community and recycles money back into the local area. Community businesses revive local assets, protect the services people rely on, and address local needs.


Our vision and mission

Our overall vision is to achieve ‘better places through community business,’ a vision which we will deliver by pursuing our mission which is to ‘back people to build successful local businesses for the benefit of their communities’. Power to Change has been established as a spend-down Trust, with the aim of significantly accelerating the growth and impact of community business in England, thereby creating a sustainable legacy of robust community businesses which will endure well beyond the Trust’s existence.


Our Objectives

  • To grow the community business sector such that there are a greater number of high impact, sustainable community businesses at the end of 10 years 
  • To transform places through the positive economic, social and environment impact of community businesses 
  • To make the case to government, business, consumers and other funders that community business is a powerful force for change such that they increase their investment in community business.


Our values

Bold: We experiment, take risks and test new ideas. We move quickly to take advantage of opportunities.

Informed: We learn from research and from our delivery. We are responsive and adapt to what we have learned.

Open: We are transparent about our decision-making. We share knowledge and learning including what has not worked.

Collaborative: We work across sectors and respect others’ knowledge and experience. We encourage others who share our vision to bring about change.






















Role Title

Digital Marketing Officer

Reports to

Communications Manager

Direct Report/s


Role Purpose

The main purpose of the role is to support the Communications and Partnerships team to market Power to Change’s opportunities to the community business sector. Whether launching a new multi-million pound funding round, promoting our events and national campaigns, hosting a webinar to share insight from our latest research report or writing our newsletter, you’ll be helping us to share the right support with the right people to make the sector more resilient.


You’ll report to the Communications Manager and work closely with the rest of the Power to Change team.


We're looking for a creative and adaptable marketer with strong copywriting skills and an eye for impactful images, who can get stuck into coordinating communications activities across the business, managing our social media accounts and coordinate creative, on brand content, across our printed collateral, social channels, videos, websites and blog.

Key Responsibilities

  • Create marketing and social media campaigns and strategies, including managing paid advertising, content ideas and production, implementation schedules, evaluation and reporting
  • Ensure brand consistency in marketing and social media messages by working with relevant teams. For example, if you are promoting a research report you would work with our Research and Policy team.
  • Grow and expand Power to Change’s social media following on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Create and distribute engaging written or graphic content in the form of e-newsletters, web pages, case studies and blog content, and social media posts
  • Work with agencies to coordinate film productions, podcast production, Community Business Weekend campaign, brand refresh, annual report etc.
  • Manage leads and run email campaigns using the Customer Relationship Manager (CRM) and Mailchimp
  • Responsible for keeping our websites up to date and reporting on website performance to inform development.
  • Design and produce collateral such as social media graphics, event leaflets, business cards
  • Ensure all our communications are inclusive and accessible
  • Advise the rest of the Power to Change team on communications and marketing best practice

Ad hoc tasks and responding to queries from stakeholders

This job description is issued as a guideline to assist you in your duties, it is not exhaustive.  Because of the evolving nature and changing demands of our work this job description may be subject to change.  You may, on occasions, be required to undertake additional or other duties within the context of this job description.








Essential Skills and Experience

  • You’re passionate and creative with bundles of positive energy and a desire to be an integral part of the dynamic team that is making community business famous in England.
  • You are a practical digital marketer, who knows how to use a CRM, Google Analytics and social media analysis and reporting to maximise the impact of our communications
  • You are highly organised with the ability to handle multiple projects
  • You’re also digitally savvy and a social media whizz, able to market everything from research reports to funding programmes and events, while developing relationships with our online communities on Twitter, LinkedIn, Instagram and YouTube
  • You enjoy writing (and have excellent attention to detail) and can apply your creative thinking across all tasks to support campaigns and deliver engaging content
  • You are interested in social change and have a hunger for learning – the job entails getting your head round the needs and challenges of different sectors quickly
  • You’re great at managing your time and delivering work to an outstanding standard
  • You’re enthusiastic and warm; you’re comfortable being both on site visiting community businesses, speaking to senior managers or complete strangers at events
  • You are able to adapt to a changing landscape, overcome challenges and remain solutions-focused
  • You’re curious and up for travelling around England, visiting community businesses and partners

Desired Experience

  • A working knowledge of CRM and CMS – training will be provided.
  • Indesign and/or Canva
  • Mailchimp
  • Google Analytics
  • Hootsuite


Pay and benefits

  • Salary: £29,000 – £31,000 per annum (plus £3,500 per annum London Living Allowance for London based roles).
  • Pension with 5% company contribution and 4% employee contribution
  • 25 days holiday plus 8 statutory holidays pro-rata for part time roles
  • Flexible start & finish times
  • 50% off health and wellbeing activities up to £1000 a year
  • Generous maternity, adoption, paternity and shared parental leave and pay.
  • Health insurance to cover out of pocket NHS costs
  • Sports and social fund
  • Employee Assistance Helpline
  • Season ticket loan
  • Birthday leave
  • 6 personal development days (for vocational training or volunteering in a community business) pro-rata for part time roles


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