Location: London, Sheffield, Bristol offices or from home, will involve some travel on occasion
Reporting to: Communications Manager
Contract: 12-month Fixed Term Contract
Salary: £32,252 (£35,752 Greater London)
Date closes:Thursday, 24th November 2022 at 5pm
Communications is the shopfront of Power to Change, and our strong, impactful campaigns will help to strengthen communities through community business. The Communications Officer will support the delivery of our ambitious communications strategy, with a particular focus on our policy and public affairs workstreams.
The Communications Officer is in the Policy and Communications home team and we work closely with policy colleagues to influence government and the media. We believe in amplifying the efforts of community businesses to put them at the heart of a fair economy, and this position is integral to our success.
You will be working closely with other like-minded passionate professionals in our organisation to build the profile of a movement that will change the face of the country.
Power to Change backs people to grow community businesses that directly benefit their local area. In just six years, we’ve helped double the number of community businesses in England to over 11,000 through innovative funding, support programmes and research.
No one understands a community better than the people that live there. Run by local people, trading for the benefit of local people, community businesses provide the services that neighbourhoods need to make them thrive.
Our vision and mission
Our overall vision is ‘powerful communities, better places,’ which we will deliver by pursuing our mission to ‘strengthen the community business sector’.
To harness opportunities Growing and diversifying the community business movement is critical to its survival. We want to create the conditions and work with community businesses themselves to ensure a more diverse base of people can be involved in community business in different ways, from being board members and employees to volunteers, shareholders and customers. In particular, we want to ensure that we lower barriers for disadvantaged communities to develop community business ideas so that together we can build a more equitable move.
To increase engagement The world is changing, and community business can be at the heart of local solutions. We need to continue to build the case for the positive economic, social and environmental impacts of community business, and act as a catalyst to unlock the resources of government, the wider public sector, other funders and the private sector to grow the community business movement and deepen its impact. We will build the exemplars and evidence that can give others confidence to invest in community business.
To build capacity Community business leaders need the skills, knowledge and capabilities to thrive for the long term and build up their power. We will build their capacity to do so now and in the future. We also want to identify new market opportunities and routes to market such as digital that can support income generation and diversification for community businesses, building resilience over time.
Bold: We experiment, take risks and test new ideas. We move quickly to take advantage of opportunities.
Informed: We learn from research and from our delivery. We are responsive and adapt to what we have learned.
Open: We are transparent about our decision-making. We share knowledge and learning including what has not worked.
Collaborative: We work across sectors and respect others’ knowledge and experience. We encourage others who share our vision to bring about change.
Authentic: We integrate the priorities that we have for the community business sector into our own practice. We embody our values in all facets of our work.
- Support the delivery of our ambitious communications strategy. Support effective and impactful communications to represent the work of the organisation.
- Support the Policy and Public Affairs team with regular communications and external engagement activities.
- Work with the Delivery and Impact team to market programmes, insights and impact effectively to target audiences, ensuring consistency of brand and messaging and enabling community businesses to access funding and support to remain resilient.
- Support on integrated communications campaigns, particularly with media relations, content production, marketing, and evaluation.
- Manage, maintain and develop the social media strategy, including producing, delivering and scheduling content; providing advice and responses; and reporting on social media performance across channels.
- Monitor media and social media traffic, including reporting on media coverage, conducting social listening, and flagging key social media moments for engagement.
- Keep abreast of the external media and political environment to identify opportunities to place our core policy messaging in the press.
- Develop content, from conception through production to delivery, including blogs, press releases, social media posts, case studies, videos and animations.
- Source, capture and disseminate inspirational case studies for use in all communications.
- Website maintenance and development including management of and regularly reviewing content (WordPress).
- Lead on the production of organisational newsletters (Mailchimp).
- Support stakeholder management including facilitating peer networks and event co-ordination.
- Coordinate and source relevant materials for corporate documents production, including reports, the Annual Report, awards and bid submissions.
- Lead on event co-ordination and support event sponsorship where appropriate.
- Embed and continue to review diversity, equity, and inclusion into communications practice.
- Be an active and engaged colleague, taking part in support and learning activities.
- Ensure relevant data is maintained on Salesforce (working with the Data team).
- Provide ad hoc administration and support to the Communications team.
- Provide ad hoc assistance to other team members as required.
Skills and Experience
- Experience delivering policy and public affairs focused communications including press and media relations.
- Social media management.
- Stakeholder engagement and management.
- Management of agency relationships and experience in managing budgets delivered by an agency.
- Essential: proficient with WordPress (or other CMS) alongside social media scheduling and listening platforms like Sprout.
- Desirable: Adobe Creative Cloud and Canva, for design and creation; and Asana or similar tools for project management.
- Ability to write to a high standard and to communicate with a wide variety of stakeholders.
- Excellent time management and ability to work on multiple projects effectively.
- Proficient at building and maintaining good working relationships internally and externally.
- Good levels of accuracy and attention to detail.
- Analytical in approach, able to quickly gain an understanding of complex work with confidence to ask for help.
- Willing to work flexibly and fluidly.
- Confident and competent in using IT systems, particularly databases such as Salesforce, and Microsoft Office, especially Outlook, Excel, PowerPoint and Word.